About Frosty Reef

Frosty Reef is a lifestyle born from salt, sea, and chill vibes. Founded by a group of friends serving together as junior naval officers on a warship returning from deployment, the brand is inspired by a fictional point off the coast of San Diego that came to be known as “Frosty Reef.” When navigating through these special coordinates on our nautical chart, we knew we were almost home and chiller days were on the horizon as the Golden Coast appeared into eyeshot. We came to realize that everyone has a Frosty Reef somewhere. Whether it’s a familiar off ramp, billboard, or any other cue, every journey home has a beacon that makes your Tuesday feel more like a Friday because you know that better days are ahead.

Just like any job, some days feel like an uphill grind to the weekend. Frosty Reef is a reminder to stay chill through the hardships that life throws your way. It is for the weekend warriors that work hard so they can chill harder. No matter how you unwind, whether that be catching rays, waves, or just sharing some frosty beers with your closest friends, Frosty Reef is about keeping things laid-back and capturing that feeling of anticipation to get home and kickoff the weekend. After all, we are not here for a long time, but we are here for a chill time so remember to always stay frosty and stay chill.